Always interested in making the world a more colorful and unique place, I wondered why there was such a limited array of marshmallow flavors available. The idea came to me one holiday evening as I was strolling with a hot chocolate in hand. I looked down and immediately thought, why not a coconut or cotton candy marshmallow? Why live in a vanilla world? So, I set out to develop the tastiest, fluffiest, happiness-inducing marshmallows on the market.